Supermarkets today are different from supermarkets 50 years ago. Some things are the same. Shoppers choose products from the shelves, then they put the products in their shopping baskets or shopping trolleys. Other things are different. Nowadays, shoppers often use electronic scales to weigh their fruit and vegetables. Also, many supermarkets now have self-checkouts, where customers pay for their shopping and put it in a shopping bag. It is not necessary for a supermarket employee to do this work.
What will a future supermarket look like? Today it is possible to do your supermarket shopping online. The supermarket can send the shopping to your home. So, why visit a supermarket? Supermarkets of the future need to give shoppers a special experience so that people continue to want to visit them. Lots of things can be automated and personalised with digital technology and artificial intelligence. There are lots of possibilities: robots putting new products on the shelves, delivery by drones to customers’ cars and personalised prices for individual shoppers when they look at a shelf of products. With more automated services, employees can provide other services. For example, they can prepare fresh food for shoppers or give a cooking class. But is it possible to make supermarkets a fun place to visit?